DW Ferrell

Digital Commerce Strategy

About DW

Join me at the intersection of creativity, commerce, and community.

Transforming commerce into community-driven spaces, I specialize in elevating brands beyond mere transactions. My approach leverages technology to craft experiences that ignite customer loyalty and transform visitors into brand advocates. When technology is used to inspire, it melts into magical experiences.

With a proven track record of shaping major brands and developing cutting-edge retail apps, I'm focused on strategies that deeply resonate with customers. My team at Localight and I only work with a handful of brands directly, and we would be honored to work with you. Let's build a community around your brand, where every interaction is an opportunity to captivate.

Endorsements

“DW is a diligent and committed professional, who makes the most challenging products feel easy. When working with DW I appreciated his vision and ability to prioritize to achieve creative excellence.” ~ Caroline Rothwell Gerstein, Former Head of Marketing for Toms Shoes

“I worked with DW on a national PR campaign and his expertise was instrumental in helping us land exposure in some of the biggest media outlets in the US. He is an amazingly resourceful strategist who understands how PR, branding, ecommerce, social media, and even publishing work together. He is focused on converting buzz into profit, not just buzz for buzz sake. I hope to work with DW very often in the future - and frankly, wish there were more people in the biz world like him.”

~ Todd Brabender, President/Owner, Spread The News PR, Inc.

More on LinkedIn

Expertise

Story-driven Branding & UX Design
Fintech and e-Comm
Go-to-market Strategy
Product Development
Startup Mentor

work

Branding

From celebrated brands to independent apparel designers, my logos stand out with their distinctive clarity, memorable concept, and timeless elegance.

Designer Jeffrey Sebelia won Project Runway with his line Fluxus.

Marketing

From creating compelling visuals for icons like Bono in the ‘COEXIST’ campaign, to designing imagery for dynamic startup brands, my approach demonstrates that a captivating picture is indeed worth more than a thousand words. It's about connecting vision with reality, engaging hearts and minds.

Digital & UX

Transforming clicks into connections, my eCommerce expertise bridges the gap between your brand and its audience. For each project, from well-known labels to emerging brands, I focus on optimizing the online shopping journey, ensuring it's not just a transaction but an immersive brand experience that delights and retains customers.